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Author: 9823pwpadmin • October 10, 2018

Follow @dragonausnz

See the difference. 👀💎

LUMALENS® is a colour optimised lens technology offering ultra-high-definition optics across the entire spectrum of light conditions.

Engineered to improve and optimise visibility in all environments, Dragon’s exclusive LUMALENS® technology delivers superior colour vividness, enhances contrast, improves depth perception, and reduces eye fatigue for better performance.

Standard across the whole Dragon range. 💪

#dragonalliance #premiumeyewear #lumalens #snowgoggles
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@toshi_pander speed-racing on a ripper of a morning at @mt.hotham.resort. 🌄

📸 @thatinspiredguy2.0

#dragonalliance #lumalens #premiumeyewear
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Post shred hangs are better in a set of Dragons. 😎

#dragonalliance #premiumeywear #snowgoggles #lumalens
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Back-to-back action with @tullywylie & @georgepittar. 👯‍♂️

@themandiribeachclub

#dragonalliance #premiumeyewear #lumalens #krui #mandiribeach #mandiribeachclub
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@forestbailey putting the pedal to the metal and flying over a massive road gap that would make most of us shaky at the knees.

#dragonalliance #lumalens #nfx2
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@tommy.scwuinlan throwing down on a couple @fallscreek hot laps. 🔥

@sgpurdie editor and director.

#dragonalliance #snowgoggle #lumalens #fallscreek
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Looking for another reason to cash that leave and get up the hill? 🤩

The biggest snowboard brands are bringing back what we all love most—snowboarding, with a hint of partying. 😉

Make your way down to the Dragon tent for your chance to score a some awesome prizes!

🏔️ @mt.hotham.resort Monday - Tuesday 25th/26th July
🔥 AFTERPARTY at SWINDLERS Thursday Night
🏔️ @fallscreek Thursday - Friday 28th/29th July
🔥 AFTERPARTY at POWDERKEG Monday Night

Hand's up if you'll be throwing down on the d-floor. 🙋 💃

Got a question, drop a comment below! 👇

#dragonalliance #demos #mthotham #fallscreek #snowboarding #ski #snowgoggles #training #prizes #giveaways #win #twinpeaks
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Looking for a stealth approach? ⚫⚫⚫

If you rock an all-black steeze you can't look past @jossiwells signature RVX OTG goggle.

Scope them online now. 👀

#dragonalliance #lumalens #jossiwells #rvxotg #200percentsuperantifog
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Looking for a goggle that can withstand whatever your session throws at it? 💪

The RVX OTG goggles are the Rolls Royce of our range, featuring the all-new, one-sided Swiftlock 2.0 quick lens change system, Over The Glass(es) compatibility, & Dragon’s Patented Frameless Design—leaving no question why their first-in-class.

Don't get caught blind on the hill. The RVX OTG utilises 200% Super Anti Fog coating, proven to last up to 2X longer than competitors, and our very own LUMALENS® Colour Optimised Technology for a superior viewing experience and ehnahnced optical clarity.

Here we see @tatummonod putting the the RVX OTG Azimuth / LUMALENS® Midnight through its paces & our technology to the test on couple meaty lines. 🏔️

Scope the full range now through the website link in our bio!

#dragonalliance #lumalens #premiumeyewear #snowgoggles #newrange #seasonopening #antifog #rvxotg #overtheglasses
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It's been epic to see lift start moving across the country as we look to a massive opening weekend in Australia.

Across the ditch in New Zealand the first lifts started spinning on Friday, snow guns have been blazing, and the season's first turns have been made, yew!

If you were looking for another reason to get excited, together with @yukithreads & @snowmachionefest we've EXTENDED The Ultimate Queenstown Giveaway for @snowmachinefest for another 24hrs! Entries now close Tuesday, June 7, at 11.59 pm.

This is your final chance to share in a prize pack valued at over 8K, including:
🔥 Return flights for two to Queenstown
🔥 Five nights' accommodation
🔥 VIP @snowmachinefest tickets
🔥 $800 of @yukithreads outerwear each
🔥 $800 of @dragonausnz gear each
🔥 4 lift passes for @theremarkables & @coronetpeak

If you entered already, get those bonus entries in by following our socials and sharing the links with your mates! The more points you have, the HIGHER your chances of winning.

Hit the link in our bio to enter or boost those entries now!

#dragonalliance #premiumeyewear #giveaway #snowmachine #queenstown #nztravel #yukithreads #mountainwatchtravel
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Great to see the @cardronanz team leading the charge on equal gender representation across all marketing media.

As a brand, we have always been in awe at how many amazing women choose to wear Dragon goggles when skiing or snowboarding, pushing themselves and our products to the limit.

Additionally, those same women draw from our unisex sunwear collection every season. Considering this, we felt it was the perfect time to repay that trust and investment with our brand through a dedicated ladies collection in our sunwear line, this allowed us to foster stronger relationships with our community while staying true to the roots of our brand.

In saying this, it's no secret that our content, and roster of athletes previously was heavily skewed in gender towards males (especially in the surf category). Over the past six months, we've been making an invested effort to expand our roster of athletes whilst bettering our efforts on social media with the goal of achieving a 50/50 content split across both genders.

Since January, female specific content has made up 40.54% of gender based content posted across our gram. Although, this may be heading in the right direction. We realised this wasn't the case for action-based content. Female action-based content makes up only 28.26% compared to 71.74%, which is crazy considering we have such an incredible team who are constantly pushing the envelope in the water and on the slopes.

This year one of our key focuses is looking to shift the needle to an even content split across action-based social media content. We will also be supporting a number of key initiatives to help promote equal representation, inclusivity, whilst looking to bridge the gender gap on the hill, in the water, and our communities.

So we say this now to create accountability for ourselves—for you, and our community. We aren't perfect, but we are committed to trying to learn, grow, and change, and we hope you come with us on this journey.

Hit the link in our bio to learn more.

#equalrepresentation #dragonalliance #cardrona #allin #allinclusive
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@leannepelosi with one to make us 🤤

With an icy start to winter, we can't help but daydream about bluebird powder days on the hill.

With 4/5 mountains in Australia opening this weekend—how can you not?

#dragonalliance #lumalens #openingweekend #hotham #fallscreek #persiaher #mtbuller #snowgoggles #snow
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That fresh snowfall feeling 🤩

The countdown is on!

Which mountain are you hitting for opening weekend? Drop a comment below! 👇

#dragonalliance #lumalens #premiumeyewear #openingweekend #snowgoggles
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Be quick! This is your last chance to enter our epic Queenstown giveaway. 💃🥂

In collaboration with @mountainwatchtravel, @snowmachinefest and @yukithreads, we’re giving two lucky entrants the chance to share in an epic prize pack valued at over $8,000 AUD! 🤑

You've all had enough time to weigh up your options, write down the pros and cons of each of your crew, and shortlist your mates, and by now you should have one in mind—savage, we know but it has to be done (and we've done the same).

So you've narrowed it down to one? Good, let's get down to business & if you haven't enter now for your chance to win:

🔥 Return flights for two to Queenstown
🔥 Five nights' accommodation
🔥 VIP @snowmachinefest tickets
🔥 $800 of @yukithreads outerwear each
🔥 $800 of @dragonausnz gear each
🔥 4 lift passes for @theremarkables & @coronetpeak

To enter: simply complete the entry form (link in bio) and you’re in the draw! The competition closes at 11:59 pm, Monday 6 June 2022. T&Cs apply.

Catch you on the slopes. 🎿🏂

#dragonalliance #premiumeyewear #giveaway #snowmachine #queenstown #nztravel #yukithreads #mountainwatchtravel
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Every lens. Every colour. ⚫🔴🔵🟢

@travelindan putting the PXV2 & our LUMALENS® Technology to the test on couple fresh powdery runs.

LUMALENS® is a colour optimised lens technology offering ultra-high-definition optics across the entire spectrum of light conditions.

Engineered to improve and optimise visibility in all environments, Dragon’s exclusive LUMALENS® technology delivers superior colour vividness, enhances contrast, improves depth perception, and reduces eye fatigue for better performance.

LUMALENS® comes standard across every pair of Dragon goggles.

Shop the full range online now. 👀

#dragonalliance #LUMALENS #PXV2 #snowgoggles #powder #dannydavis
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