Kings of their home. These riders have stamped their mark and inspire the world around them.
Hunting for the most technical terrain parks and the fluffiest backcountry pillows, Dragon’s global snowboard roster consists of an assortment of storied and rising talent. Accented with a grouping of inspiring influence and sunny personalities, our family of snowboarders continues to write their own journeys that pays homage to the sport.
Two-time – X Games Gold Medalist in Men’s Halfpipe. Creator of the Peace Park. Danny is all about bring his own creativity to snowboarding, allowing his riding abilities and style to stand out.
Known for pushing the limits in women’s snowboarding, Leanne dashed onto the scene in the early 2000s – winning contests at the Vans Triple Crown and the Burton U.S. Open. Winning Rookie of the Year in 2004 and Rider of the Year a year later, Leanne has graduated beyond her legacy in the park and has channeled her namesake into pioneering the vast backcountry.
Fellow snowboarders have been trying to match Gigi’s style and creativity for the last decade with no success. Through out his career Gigi has had several standout film segments that are timeless and shaped snowboarding into what it is today.
Better know as Guch, he is the godfather of backcountry snowboarding in Jackson Hole. There are not many mountains or lines Guch has not touched on his snowboard. He continues to inspire and influence a wide genre of snowboarders.
With arguably the best method ever. Jaime started shaping the landscape of snowboarding in the early 90’s and his influence on the sport is seen across the globe. Jaime was proudly Dragon’s first snow athlete and continues to be a part of our global team.
Kings of their home. These riders have stamped their mark and inspire the world around them.
A smile that lights up a room and a snow game that lights up a mountain. During the Australian winter, you’ll find Georgia dominating every feature in the Perisher park and then gallivanting around the globe during the off-season looking to sharpen her game.
Don’t let the cute smile and small stature of Chelsee Kelley fool you, this girl goes BIG and won’t let anyone hold her back. Let Chelsee anywhere near a halfpipe or park and it’ll be all eyes on her as she styles her way through her massive bag of tricks.
Nick Brown has been chasing the unbeaten path since most can remember and never disappoints in the finding the biggest, gnarliest line imaginable. Nick continues to create some of the best content coming out of NZ to this day.
If you’ve ridden any of the best parks in the world, chances are you’ve ridden the work of Charles Beckinsale. Like any true artist, Charles gives his parks a thourough test run and just happens to ride them better than almost anyone!
A style smoother than most in the world and an ability to stomp some of the biggest tricks in the game. Tiarn Collins is the next big thing, mark our words. Watch out for this guy coming to a park near you (if he does, just sit back and watch the show).
You’ve never met a kid with this much go, he’s been laying it down for years & is still in his ripe teenage years. Years of coaching from Nick Brown (a fellow Dragon rider) has led him a great course for victory, including winning the World Rookie Tour in 2019. Mitch is a true park rat & big air guy although doesn’t shy away from some large carves.
Xav wears the `Josiah` in polished black, with lumalens smoke lens. ON the goldy by @tomhoy_ ...
Did you know that if you work outside or in a job that requires protective eyewear, you may be eligible to claim up to two pairs of sunglasses*
Jump into one of our epic retailers and grab a pair before June 30!
*always refer to your accountant, this is not tax advice
#dragonalliance #premiumeyewear
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Dane harnessing speed @dane_henry06
📸@tomhoy_
#dragonalliance #PremiumEyewear
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Tia wears the `Ezra` in polished black with a lumalens smoke polar.
Link in bio.
@tiablanco
#dragonalliance #premiumeyewear
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Who else can`t wait for opening weekend 🙋♂️🙋♀️
@duckduckguuss
📸 @shavin_desilva
#dragonalliance #premiumeyewear #snow #openingweekend2024
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Hughie wearing the Jett in Vintage Yellow.
@hughievaughan
#dragonalliance #premiumeyewear
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@marsysworld_ looking sharp ahead of the Krui pro in Indonesia 🇮🇩 🎥 @somervillefilms
#dragonalliance #premiumeyewear
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Dane is rocking the `Rowan` in Tokyo Tortoise. One of our most versatile shapes. Handmade from acetate.
@dane_henry06
#dragonalliance #premiumeyewear
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Have you got your mitts on the new NFX MAG yet? Featured here on @oidewy
These are the pinnacle of Dragon Tech and showcase the heritage of the brand with the `Classic Grey` bones strap with LumaLens gold ion.
These are legit. Jump into your local snow shop and have a suss
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#dragonsnow #snow #newproduct #dragonalliance #premiumeyewear
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This Saturday the 18th is Surf Shop Day!
If you’re going surfing Saturday, don’t forget to drop by your local surf shop.
It’s Surf Shop Day! Surf Shop Day is a special occasion dedicated to honoring the independent retailers that have been the backbone of the surf industry. It`s a day to celebrate the passion, dedication, and hard work of everyone involved in bringing the stoke of surfing to communities worldwide.
Pop in, say hi to the crew working in the store, grab a block of wax, treat yourself, or heck even grab a pair of sunnies!
rrow is Surf Shop Day!
#surfshopday #SSD
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You`re kidding me?! Both @ziggy_alohaa and @dane_henry06 taking out gold at the junior @isasurfing games in El Salvador 🔥
#dragonalliance #dragon #premiumeyewear
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Mother`s Day is just around the corner. Don`t forget to share a hug, a laugh, and a shred with the best!
#Mothersday2024
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This. @groovyradical 🔥 ...
Next episode of @kehu_butler kehus kutz is live on. YouTube. Get around it! ...
@tiarncollins rocking the new NFX MAG. These are new for this year and have been a favourite amongst the team. This colour is Obsidian, which comes with the cooling LumaLens Infrared Lens. Perfect for bluebird and warmer days on the hill. ...
@crosbycola looking comfy in the Indian Ocean ...
@dane_henry06 looking sharp heading into the junior worlds!
Let`s go 🔥
#dragonalliance #dragon #surf #surfing
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Who else is keen to see @tullywylie at Snapper this year? 🙋♂️
🎥 @gedsded
#dragonalliance #dragon #surf #surfing #surfphotography #wsl #snapperrocks #bellsbeach
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@kaiden_smales rocking The Box 2.0 in black
They come stock polarised and with our colour optimisation: LumaLens
#dragonalliance #dragon #sunnies
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@brock.ibbotson looking sharp in Europe in the RVX MAG with our new LUMALENS Infrared Lens. Instore and online now
#dragon #snowboard #snow #dragonalliance
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