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Upcycled Collection
Reduce your impact by making one.
The story of Upcycled began with a single mission: to protect Earth and all of its adventures, five water bottles at a time. Every frame in the collection is designed through a process that repurposes, or upcycles, single-use plastics to reduce the impact they have on the land we love to explore, the air we breathe and the oceans we love to surf.
Each pair represents five 100% recycled water bottles, each bottle is then reduced to chips, separated and washed, before the injection moulded frame takes shape.-
CLOVER
Matte Black w/ LUMALENS Smoke
$180.00 Add to cart -
CLOVER
Matte Olive w/ LUMALENS G15
$180.00 Add to cart -
CLOVER
Matte Black w/ LUMALENS Blue Ion
$180.00 Add to cart -
Sale
BAYOU
Matte Black w/ LUMALENS Smoke
Original price was: $180.00.$90.00Current price is: $90.00. Add to cart -
Sale
BAYOU
Matte Rose Tortoise w/ LUMALENS Brown
Original price was: $180.00.$90.00Current price is: $90.00. Add to cart -
Sale
BAYOU
Matte Black w/ LUMALENS Rose Gold Ion
Original price was: $180.00.$90.00Current price is: $90.00. Add to cart -
FINCH
Matte Black w/ LUMALENS Smoke
$180.00 Add to cart -
FINCH
Matte Tortoise w/ LUMALENS Green
$180.00 Add to cart -
Sale
FINCH
Matte Black w/ LUMALENS Rose Gold Ion
Original price was: $180.00.$90.00Current price is: $90.00. Add to cart -
Sale
WILDER
Matte Dark Brown Crystal w/ LUMALENS Brown
Original price was: $180.00.$90.00Current price is: $90.00. Add to cart -
Sale
WILDER
Matte Black w/ LUMALENS Blue Ion
Original price was: $180.00.$90.00Current price is: $90.00. Add to cart -
Sale
WILDER
Matte Black w/ LUMALENS Blue Ion
Original price was: $180.00.$90.00Current price is: $90.00. Add to cart -
Out Of Stock
RENEW
Matte Black w/ LUMALENS Smoke
$170.00 View Product -
Out Of Stock
Sale
COVE
Matte Black w/ Lumalens Rose Gold Ion
Original price was: $170.00.$85.00Current price is: $85.00. View Product -
Out Of Stock
Sale
COVE
Matte Black w/ Lumalens Rose Gold Ion
Original price was: $170.00.$85.00Current price is: $85.00. View Product -
Sale
WILDER
Matte Black w/ LUMALENS Smoke
Original price was: $180.00.$90.00Current price is: $90.00. Add to cart
Upcycled Collection
Follow @dragonausnz
Xav wears the `Josiah` in polished black, with lumalens smoke lens. ON the goldy by @tomhoy_
Did you know that if you work outside or in a job that requires protective eyewear, you may be eligible to claim up to two pairs of sunglasses*
Jump into one of our epic retailers and grab a pair before June 30!
*always refer to your accountant, this is not tax advice
#dragonalliance #premiumeyewear
Dane harnessing speed @dane_henry06
๐ธ@tomhoy_
#dragonalliance #PremiumEyewear
Tia wears the `Ezra` in polished black with a lumalens smoke polar.
Link in bio.
@tiablanco
#dragonalliance #premiumeyewear
Who else can`t wait for opening weekend ๐โโ๏ธ๐โโ๏ธ
@duckduckguuss
๐ธ @shavin_desilva
#dragonalliance #premiumeyewear #snow #openingweekend2024
Hughie wearing the Jett in Vintage Yellow.
@hughievaughan
#dragonalliance #premiumeyewear
@marsysworld_ looking sharp ahead of the Krui pro in Indonesia ๐ฎ๐ฉ ๐ฅ @somervillefilms
#dragonalliance #premiumeyewear
Dane is rocking the `Rowan` in Tokyo Tortoise. One of our most versatile shapes. Handmade from acetate.
@dane_henry06
#dragonalliance #premiumeyewear
Have you got your mitts on the new NFX MAG yet? Featured here on @oidewy
These are the pinnacle of Dragon Tech and showcase the heritage of the brand with the `Classic Grey` bones strap with LumaLens gold ion.
These are legit. Jump into your local snow shop and have a suss
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#dragonsnow #snow #newproduct #dragonalliance #premiumeyewear
This Saturday the 18th is Surf Shop Day!
If youโre going surfing Saturday, donโt forget to drop by your local surf shop.
Itโs Surf Shop Day! Surf Shop Day is a special occasion dedicated to honoring the independent retailers that have been the backbone of the surf industry. It`s a day to celebrate the passion, dedication, and hard work of everyone involved in bringing the stoke of surfing to communities worldwide.
Pop in, say hi to the crew working in the store, grab a block of wax, treat yourself, or heck even grab a pair of sunnies!
rrow is Surf Shop Day!
#surfshopday #SSD
You`re kidding me?! Both @ziggy_alohaa and @dane_henry06 taking out gold at the junior @isasurfing games in El Salvador ๐ฅ
#dragonalliance #dragon #premiumeyewear
Mother`s Day is just around the corner. Don`t forget to share a hug, a laugh, and a shred with the best!
#Mothersday2024
This. @groovyradical ๐ฅ
Next episode of @kehu_butler kehus kutz is live on. YouTube. Get around it!
@tiarncollins rocking the new NFX MAG. These are new for this year and have been a favourite amongst the team. This colour is Obsidian, which comes with the cooling LumaLens Infrared Lens. Perfect for bluebird and warmer days on the hill.
@crosbycola looking comfy in the Indian Ocean
@dane_henry06 looking sharp heading into the junior worlds!
Let`s go ๐ฅ
#dragonalliance #dragon #surf #surfing
Who else is keen to see @tullywylie at Snapper this year? ๐โโ๏ธ
๐ฅ @gedsded
#dragonalliance #dragon #surf #surfing #surfphotography #wsl #snapperrocks #bellsbeach
@kaiden_smales rocking The Box 2.0 in black
They come stock polarised and with our colour optimisation: LumaLens
#dragonalliance #dragon #sunnies
@brock.ibbotson looking sharp in Europe in the RVX MAG with our new LUMALENS Infrared Lens. Instore and online now
#dragon #snowboard #snow #dragonalliance - DISCOVER
