Reduce your impact by making one.
The story of Upcycled began with a single mission: to protect Earth and all of its adventures, five water bottles at a time. Every frame in the collection is designed through a process that repurposes, or upcycles, single-use plastics to reduce the impact they have on the land we love to explore, the air we breathe and the oceans we love to surf.
Each pair represents five 100% recycled water bottles, each bottle is then reduced to chips, separated and washed, before the injection moulded frame takes shape.
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rd:At $99 AUD hard to beat the Ryder. Acetate, 100% UV portection, Lumalens. Great price and looks banging! ...
Stuck on gift ideas? Swing by one of our retailers, and they`ll help you find the perfect last-minute presents! 🎁✨ ...
@jessefergusson making average waves look pretty good!
#dragonalliance
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Yess @oceanlancaster future is bright!!
U/16 champ 👑
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Discover the Echo: the altes Dragon edition.
Based on our heritage styles, the Echo is perfect blend of old and new. never straying in either too much.
Available in-store and online.
#DragonEcho
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This is your final reminder to get gifts delivered in time for Christmas—place your order by Sunday, 7th December, for guaranteed delivery before the big day. Or, if you like to live dangerously, our team will be shipping right up until Christmas Eve, or you can use our Dealer Locator (link in bio) to shop with one of our retail partners. Don’t wait—make this Christmas unforgettable! ...
The Chasm isn’t here to play nice. Born from the cult-classic Domo and retooled for a modern world, it packs sharper lines, a slimmer profile, and the legendary Voodoo Lens with a 12-base curve for unmatched clarity. Built with plant-based resin, LUMALENS colour optimisation, and metal icon logos, this frame is pure attitude. Life’s short—stand out. ...
We’re skipping Black Friday & Cyber Monday this year (and every year). Why? Because we’re all about shopping local.
If you’re chasing a deal though, check out the Ryder – our newest acetate frame – just $99. Won’t break the bank or your weekend vibes.
👉 Jump online or swing by in-store to have a suss.
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Check out the Ryder - our newest edition to our entry level sunnies - coming in at a bangin price that won`t hurt the wallet. ...
Champagne taste, beer budget?
Meet Vantage 2.0 – smooth lines, wrap fit, H2O Floatable, TAC polar lenses—serious performance without the serious price.
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✨ Gemma rocking in the team favourite Ezra shades of Sap Green! 🌿 Crafted from premium acetate and enhanced with Lumalens colour optimisation for a truly vibrant look.
#Lumalens #EzraStyle
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@groovyradical got us wishing it was December already. Who is hitting northern hemi this coming summer? 🙋 ...
Marzy is rocking the latest colour drop in the SLOTTED – Lumalens Gold Ion.
Available now at your local surf shop!
With spring hinges for a super comfy fit, colour-optimised lenses that are a pleasure to look through, and a lightweight frame perfect for any activity — the SLOTTED is built for style, comfort, and movement.
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The kids are alright @brody.mulik going nuts in west oz
#dragonalliance
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Introducing The Chasm—born from the cult-classic Domo.
With a 24 - base curve, the Voodoo Lens is pure sorcery. Built from plant-based resin with LUMALENS tech, spring hinges for all day comfort and 100% UV protection.
This isn’t eyewear—it’s armour for the bold.
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@zane_westwood flying around in the northern rivers
#dragon #dragonalliance
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Upgrade your eyewear with our new acetate line – stylish and comfortable for all your adventures! Shop online or visit us in-store to find your favourite pair! 🕶️
#dragonalliance #dragon
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Have you sussed out the capo yet? Latest frame from Dragon - head to your local surf shop!
#dragonalliance
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‼️The CAPO. The latest addition to the Dragon lineup.
The frame is all about transformation. With a metal embellishment on the temple It turns a simple frame into a statement. In store and online now
#dragonalliance #dragon
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Have you seen the latest Ultra in our lineup? Everything you love about the Ultra now in Lumalens Blue Ion! Get into one of our epic retailers to try em on!
#dragonalliance #dragon
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