- SHOP
- DISCOVER
Cart
ATHLETES
Blake Paul
Snowboard
Jackson Hole, USA
Brody Mulik
Surfing
Margaret River, AUS
Bryan Iguchi
Snowboard
Jackson Hole, USA
Chris Benchetler
Ski
Mammoth Lakes, USA
Danny Davis
Snowboard
Lake Tahoe, USA
George Pittar
Surfing
Manly, AUS
Gus Bald
Snowboard
Jan Juc, AUS
Jossi Wells
Ski
Wanaka, New Zealand
Kehu Butler
Surfing
Mount Maunganui, NZ
Kevin Backstrom
Snowboard
Sweden
Kimmy Fasani
Snowboard
Mammoth Lakes, USA
Louis Tarasenko
Snowboard
Jindabyne, AUS
Marlon Harrison
Surfing
Coolangatta, AUS
Mela Stalker
Snowboard
Sunshine Coast, AUS
Mikkel Bang
Snowboard
Oslo, Norway
Ocean Lancaster
Surfing
Newcastle, AUS
Sawyer Linblad
Surfing
San Clemente, USA
Seth Moniz
Surfing
Honolulu, Hawaii
Sophie McCulloch
Surfing
Alexandria, AUS
Tiarn Collins
Snowboard
Wanaka, New Zealand
Tully Wylie
Surfing
Jan Juc, AUS
Willow Hardy
Surfing
Margaret River, AUS
Xavier Huxtable
Surfing
Torquay, Australia
Follow @dragonausnz
At $99 AUD hard to beat the Ryder. Acetate, 100% UV portection, Lumalens. Great price and looks banging!
Stuck on gift ideas? Swing by one of our retailers, and they`ll help you find the perfect last-minute presents! 🎁✨
@jessefergusson making average waves look pretty good!
#dragonalliance
Yess @oceanlancaster future is bright!!
U/16 champ 👑
Discover the Echo: the altes Dragon edition.
Based on our heritage styles, the Echo is perfect blend of old and new. never straying in either too much.
Available in-store and online.
#DragonEcho
This is your final reminder to get gifts delivered in time for Christmas—place your order by Sunday, 7th December, for guaranteed delivery before the big day. Or, if you like to live dangerously, our team will be shipping right up until Christmas Eve, or you can use our Dealer Locator (link in bio) to shop with one of our retail partners. Don’t wait—make this Christmas unforgettable!
The Chasm isn’t here to play nice. Born from the cult-classic Domo and retooled for a modern world, it packs sharper lines, a slimmer profile, and the legendary Voodoo Lens with a 12-base curve for unmatched clarity. Built with plant-based resin, LUMALENS colour optimisation, and metal icon logos, this frame is pure attitude. Life’s short—stand out.
We’re skipping Black Friday & Cyber Monday this year (and every year). Why? Because we’re all about shopping local.
If you’re chasing a deal though, check out the Ryder – our newest acetate frame – just $99. Won’t break the bank or your weekend vibes.
👉 Jump online or swing by in-store to have a suss.
Check out the Ryder - our newest edition to our entry level sunnies - coming in at a bangin price that won`t hurt the wallet.
Champagne taste, beer budget?
Meet Vantage 2.0 – smooth lines, wrap fit, H2O Floatable, TAC polar lenses—serious performance without the serious price.
✨ Gemma rocking in the team favourite Ezra shades of Sap Green! 🌿 Crafted from premium acetate and enhanced with Lumalens colour optimisation for a truly vibrant look.
#Lumalens #EzraStyle
@groovyradical got us wishing it was December already. Who is hitting northern hemi this coming summer? 🙋
Marzy is rocking the latest colour drop in the SLOTTED – Lumalens Gold Ion.
Available now at your local surf shop!
With spring hinges for a super comfy fit, colour-optimised lenses that are a pleasure to look through, and a lightweight frame perfect for any activity — the SLOTTED is built for style, comfort, and movement.
The kids are alright @brody.mulik going nuts in west oz
#dragonalliance
Introducing The Chasm—born from the cult-classic Domo.
With a 24 - base curve, the Voodoo Lens is pure sorcery. Built from plant-based resin with LUMALENS tech, spring hinges for all day comfort and 100% UV protection.
This isn’t eyewear—it’s armour for the bold.
@zane_westwood flying around in the northern rivers
#dragon #dragonalliance
Upgrade your eyewear with our new acetate line – stylish and comfortable for all your adventures! Shop online or visit us in-store to find your favourite pair! 🕶️
#dragonalliance #dragon
Have you sussed out the capo yet? Latest frame from Dragon - head to your local surf shop!
#dragonalliance
‼️The CAPO. The latest addition to the Dragon lineup.
The frame is all about transformation. With a metal embellishment on the temple It turns a simple frame into a statement. In store and online now
#dragonalliance #dragon
Have you seen the latest Ultra in our lineup? Everything you love about the Ultra now in Lumalens Blue Ion! Get into one of our epic retailers to try em on!
#dragonalliance #dragon
- DISCOVER
