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Dec 4

This is your final reminder to get gifts delivered in time for Christmas—place your order by Sunday, 7th December, for guaranteed delivery before the big day. Or, if you like to live dangerously, our team will be shipping right up until Christmas Eve, or you can use our Dealer Locator (link in bio) to shop with one of our retail partners. Don’t wait—make this Christmas unforgettable!

Dec 1

Nov 27

We’re skipping Black Friday & Cyber Monday this year (and every year). Why? Because we’re all about shopping local.
If you’re chasing a deal though, check out the Ryder – our newest acetate frame – just $99. Won’t break the bank or your weekend vibes.
👉 Jump online or swing by in-store to have a suss.

Nov 23

Check out the Ryder - our newest edition to our entry level sunnies - coming in at a bangin price that won't hurt the wallet.

Nov 20

Champagne taste, beer budget?
Meet Vantage 2.0 – smooth lines, wrap fit, H2O Floatable, TAC polar lenses—serious performance without the serious price.

Nov 17

✨ Gemma rocking in the team favourite Ezra shades of Sap Green! 🌿 Crafted from premium acetate and enhanced with Lumalens colour optimisation for a truly vibrant look.

#Lumalens #EzraStyle

Nov 9

@groovyradical got us wishing it was December already. Who is hitting northern hemi this coming summer? 🙋

Nov 6

Marzy is rocking the latest colour drop in the SLOTTED – Lumalens Gold Ion.

Available now at your local surf shop!

With spring hinges for a super comfy fit, colour-optimised lenses that are a pleasure to look through, and a lightweight frame perfect for any activity — the SLOTTED is built for style, comfort, and movement.

Nov 4

The kids are alright @brody.mulik going nuts in west oz

#dragonalliance

Oct 30

Introducing The Chasm—born from the cult-classic Domo.

With a 24 - base curve, the Voodoo Lens is pure sorcery. Built from plant-based resin with LUMALENS tech, spring hinges for all day comfort and 100% UV protection.

This isn’t eyewear—it’s armour for the bold.

Oct 29

@zane_westwood flying around in the northern rivers

#dragon #dragonalliance

Oct 23

Upgrade your eyewear with our new acetate line – stylish and comfortable for all your adventures! Shop online or visit us in-store to find your favourite pair! 🕶️

#dragonalliance #dragon

Oct 20

Have you sussed out the capo yet? Latest frame from Dragon - head to your local surf shop!

#dragonalliance

Oct 16

‼️The CAPO. The latest addition to the Dragon lineup.
The frame is all about transformation. With a metal embellishment on the temple It turns a simple frame into a statement. In store and online now

#dragonalliance #dragon

Oct 14

Have you seen the latest Ultra in our lineup? Everything you love about the Ultra now in Lumalens Blue Ion! Get into one of our epic retailers to try em on!

#dragonalliance #dragon

Oct 9

Make sure to tune into @stab_high to watch @brody.mulik - gunnna go huge 🚀

Oct 5

The lads enojying the last week of riding in NZ - jump online or head into one of our retailers to score some end of season deals headed into northern hemi winter!

#dragonalliance #dragonsuns

Sep 30

@jimmy_mckean going ham at home 😤

Sep 23

Marsy hyped on the Box 2.0 - Matte black and polarised
@marsysworld_
#dragonalliance #dragon

Sep 18

Our youngest shredder @louis.tarasenko has been having one hell of a season! Not over yet

#dragonalliance #dragon