#WHOISSHE? We’re glad you asked because this question has been on the tip of our tongues the past twelve months. Look, we get it—you probably have more questions than answers at this point, but let’s take a minute to dive into it. It’s no secret that our designers recently turned their attention to designing and building a lady specific sunwear collection, which we launched in October last year. 

As a brand, we’ve always been in awe at how many amazing women choose to wear Dragon goggles when skiing or snowboarding, pushing themselves and our products to the limit. Additionally, those same women had previously drawn from our unisex sunwear collection every season. Considering this, we felt it was the perfect time to repay that trust and investment with our brand through a dedicated ladies’ collection in our sun wear line, allowing us to foster stronger relationships with our community while staying true to the roots of our brand. 

It seemed simple enough, but when we dove into the nitty-gritty, we still weren’t sure who Dragon’s female customer was—we know, crazy considering we were selling a lady’s range. When we really broke it down, one thing was clear, we had an incredible roster of female snow and surf athletes, but we couldn’t help but keep asking ourselves the same question, “Who is she?”. 



Hold the phone! Before you dial in, think of this less of a “Challenge” and more of a “Show Us Who You Are”. We aren’t trying to reinvent the script, show us life through your eyes—no filter! 


It’s not what you get—it’s what you give back! If our life’s the vessel, community is the glue that binds us when the seas get rough. Sure, it’s often easy to get caught up in our own lives that we forget why we’re here in the first place, but sometimes, we all need to set aside some time to give back for what we’ve got. 


Self-expression is the spice of life; all you need to do, grab it by the reigns and ride it! Whether you consider yourself creative or not, there’s a bit of it in all of us, some of us just need a little extra helping hand finding it—and together, we can let it bloom. 


Think bigger picture—no, not the one on your wall, the one outside your bedroom window. Take a look at the mountains you love to ride, the oceans you yearn to explore, and what choices you make for a more sustainable future, however big or small they may seem, whether it’s your first step or your fiftieth, so long as your moving forward.


Mental health isn’t a destination, but a drive, sometimes fast other times slow. There’s no one shoe fits all approach, and we all have our own ways of dealing with our journey. Sure, we may all get knocked down, but it’s how we get back up which counts, no matter the setback—you can’t bring us down.  


We all know the feeling, butterflies in the stomach, a smile so wide we can’t wipe it from our faces. The feeling we’re constantly chasing keeps us coming back for more, it’s a high you can ride for days that make the good moments great and all the work worth it. 

How do I enter? 

It’s as easy as taking a photo and posting it… almost!  

  • We’ll make the first challenge available from the September 1, 2022. Each challenge will run for two weeks (6 challenges total over 3 months).  
  • The challenges will revolve around the five key pillars. Each prompt card outlines the challenges and which pillars may influence it. 
  • All you need to do. Submit your entry via Instagram and tag the relevant hashtags on the prompt card in your post.  
  • Our athletes will choose their three favourite submissions per prompt. These submissions will then be polled on the @dragonausnz Instagram account. 
  • The votes from the Instagram polls will then be counted, the top 4/6 submissions from each finalist will make their total score. 
  • At the end of the 3 months, the entrants with the top 10 scores overall will make it to the final round. 
  • Our female athletes will then choose 2 of these finalists who will join the team on ambassador contracts. 

What do I win? 

If you wanted to join the team, this is your chance. 

Two winners will share in one hell of a prize pack, supported by Dragon, partners, and the community. 

  • Offered an ambassador contract to join the Dragon team.
  • Invitation to any Dragon related events in 2023.
  • Win a year’s supply of Dragon products – Sunglasses and Snow Goggles.
  • Featured on the Dragon Alliance South Pacific Facebook & Instagram accounts

Out Athletes, Your Deciders


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Looking to up your goggle game? The NFX2 @kimmyfasani signature model is a sure bet.

The patented frameless design and Swiftlock Lens Change System combine to give you both fashion and function.

Available in-store now.

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@mitchydavern and a brain-melter from the weekend. 😵‍💫🔥

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Two things in snowboarding & skiing suck:

1️⃣ Being cold
2️⃣ Not being able to see

While Dragon’s goggles can’t do much about warming you up, our range of Replacement Lenses can keep you in the game for longer.

Shop our range of Replacement Lenses now through the link in our bio. 👀

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When you realise there’s one more day to the weekend 😁

📸 @jacksmitharthur

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Sunshine Coast native @sophie__mcculloch, dropping the hammer and getting vertical on a dreamy Indonesian wall. 😍

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I think the face says it all with this one! 🤠

We just wanted to say a massive congratulations to Georgia Nicholls-Austin (g_nocchi_) for taking out the Cattleman's Cup hosted by @burtonaustralianz at @mt_buller yesterday. 🏆

It looked like a cracking day, made better by an epic crew and some incredible conditions.

Stoked to see all the hard work you've been putting in over past seasons pay off on the centre stage. Soak it up legend, letsss go! 🔥

📸 @rypap

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Looking for a splash of colour? Introducing @chrisbenchetler signature NFX2 goggle.

The NFX2 has all the bells and whistles: Swiftlock Lens Changing System, patented frameless design, armoured venting, premium injection moulded lenses, 200-percent stronger Super Anti-Fog coating, bonus replacement lens and more.

Available in-store now!

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@daisyy.thomas looking smooth as ever, throwing down a couple of spicy combos on one hell of a day at Thredbo. 🌶️ 🌶️

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@grayson_hinrichs and one of the funnest looking waves we've seen in a while...🔥

How's that first one?

🎥 @hollywmurphy

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@jademcjannet back on the hill and in her happy place. 😄🧘

📸: @jake.the.snaked

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@mitchydavern going ham & oozing style on a couple of recent ones at @trebleconenz. 🤤

📸 @tom_christie

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See the difference. 👀💎

LUMALENS® is a colour optimised lens technology offering ultra-high-definition optics across the entire spectrum of light conditions.

Engineered to improve and optimise visibility in all environments, Dragon’s exclusive LUMALENS® technology delivers superior colour vividness, enhances contrast, improves depth perception, and reduces eye fatigue for better performance.

Standard across the whole Dragon range. 💪

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@toshi_pander speed-racing on a ripper of a morning at @mt.hotham.resort. 🌄

📸 @thatinspiredguy2.0

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@mitchydavern getting that 🍞 on opening day at @trebleconenz.

🤳 @coolwakushima

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